A dynamic, entertaining and engaging speaker with the ability to increase motivation and inspire confidence, Steve’s “Pinnacle Performance” presentations have been successfully featured at a variety of tire and automotive industry events including the 2011 Goodyear Dealer Conference, SEMA Show and numerous association conventions across North America.
Captivating: Participants sense Steve’s passion and enthusiasm right away. Because his presentations are fast-paced, entertaining, and informative, Steve keeps everyone fully engaged from start to finish!Below are details on four of Steve’s popular speaking programs.
Each program is available as a 60–90 minute keynote or featured speaker presentation, or as an interactive 3-hour breakout session, allowing event planners to select the format that best fits their meeting goals and agenda.
Ideal for:
- Organizations of any size with customer-facing teams
- Leaders, managers, and front-line employees
- Service and retail businesses
- Association conferences, leadership events, and annual meetings

Have you ever stopped to evaluate the fitness level of your customer service effort?
Just like physical fitness, customer service performance doesn’t happen by accident. It requires conditioning, discipline, and a commitment to peak performance. In this engaging and practical session, Steve looks beyond products, pricing, and policies to examine the health of a customer service effort.
Attendees will discover why even “good” customer service is no longer enough and how organizations with fit, well-conditioned customer service teams consistently outperform competitors in sales growth, customer loyalty, and profitability.
This presentation delivers real-world insight, relatable examples, and a clear framework attendees can immediately apply – regardless of industry.
What Attendees Will Learn:
- How employee attitude directly impacts customer perception and results
- Why how your team communicates often matters more than what they say
- The difference between company-focused conversations and truly customer-focused ones
- Why personal accountability is the foundation of service excellence
- What the true test of customer service health is and what to do about it
See Steve’s Tire Review article > How Fit Is Your Customer Service

Disengaged employees do not create engaged customers.
Organizations that consistently win in the marketplace don’t do it by accident -they build winning team cultures that drive high levels of employee morale, motivation, accountability, and performance. Those cultures translate directly into stronger customer engagement, better experiences, and better results.
In this entertaining and inspiring session, Steve breaks down the principles behind winning team cultures and what it truly takes – at every level of the organization – to build, contribute to, and sustain a high-performance environment. Attendees will gain practical insight into how culture shapes behavior, mindset, and results, and why culture is a competitive advantage, not a buzzword.
What Attendees Will Learn:
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How winning team cultures directly drive extraordinary customer service
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The core values and best practices shared by high-performing organizations
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Leadership lessons from market-leading companies and championship teams
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Why champions win and how mindset influences performance and results
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How preparation and discipline shape success before the “game” begins
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Practical strategies to increase morale, motivation, and personal ownership
See Steve’s Shop Owner Article > 8 Practices to Build a Winning Team Culture

In today’s competitive marketplace, many service and retail businesses face the same challenge: customers shopping for the lowest price. When offerings appear similar and differentiation is unclear, price becomes the deciding factor – and profits suffer.
In Sell Value or Pay the Price, Steve delivers a high-impact, practical presentation that shows leaders and customer-facing teams how to shift conversations away from price and toward value. Attendees will learn how customers actually make buying decisions, how value is formed in the customer’s mind, and how to clearly differentiate their business in crowded markets – without racing to the bottom.
This session equips teams with strategies to sell with confidence, protect profitability, and improve the customer experience at the same time.
This high-value session covers:
- How customers form value judgments about a business
- The key drivers that influence perceived value and differentiation
- Why price objections are often a symptom, not the real problem
- The core rules of selling value in competitive markets
- Proven methods to discount less while selling more

Top-performing salespeople are invaluable to any organization. They typically represent a small percentage of the team yet generate a disproportionate share of the revenue and results.
While there is no magic formula for creating sales superstars, there are proven principles that consistently show up in high-achievers. In this informative and inspiring session, Steve breaks down the six essential success traits shared by top-performing sales professionals, and the best practices they use to outperform their peers in competitive markets.
Attendees will gain insight into what separates elite performers from the rest of the field and how these traits can be developed, reinforced, and sustained across an organization.
What Attendees Will Learn:
- How top performers develop the confidence to consistently perform at a high level
- Why resilience and mental toughness are essential in a rejection-driven profession
- How trust, connection, and listening skills influence buying decisions
- The importance of authentic customer focus and genuine care
- Why continuous improvement separates elite performers from average ones
- How personal ownership and responsibility directly impact results

