Steve’s “Selling Smart” Articles

Steve was originally featured in Tire Review‘s January 2010 cover story

“Deliver World-Beating Customer Service” and has been the “Selling Smart” columnist since.

Steve was one of the selected judges for the Tire Review’s 2016 ‘Top Shop’ award > 2016 Top Shop Winner – Lex Brodie’s

Gain a Pinnacle Performance Perspective with this selection of Steve’s Shop Owner and Tire Review magazine articles

Six Essentials for Successful Sales Staff Training

The People Formula for a Top-Tier Shop

Winning Workplace

8 Practices to Build a Winning Team Culture

Is Winging It Enough – What We’ve Learned From 100,000 Sales Call Evaluations

10 Years of Selling Smart

The Most Important Element for Customer Loyalty

How Fit Is Your Customer Service

 Passion Powers Performance

Raising The Bar – 6 Essential Elements for High-Performance Results

Why Champions Don’t Have Time To Procrastinate

Top 5 Blunders of Tire Dealers

 Profit Drivers

Sales Lessons from SEMA

How To Fail

Rise of the Machines

Get to Highly Effective

Leveraging SWOT Analysis

Sell Value or Pay The Price

Finding The Formula

Jack Welch Winning Lessons

Enthusiasts Drive Your Business

The Real Case for Consistency

Avoid Customer Disservice