Steve’s “Selling Smart” Articles

Steve was originally featured in Tire Review‘s January 2010 cover story

“Deliver World-Beating Customer Service” and has been the “Selling Smart” columnist since.

Steve was one of the selected judges for the Tire Review’s 2016 ‘Top Shop’ award > 2016 Top Shop Winner – Lex Brodie’s

Gain A Pinnacle Performance Perspective With This Selection Of Steve’s ‘Selling Smart’ Articles

10 Years of Selling Smart

Is Winging It Enough – What We Learned From 100,000 Sales Call Evaluations

The Most Important Element for Customer Loyalty

How Fit Is Your Customer Service

What a Customer-Focused Culture Really Means

 Five-Star Mediocrity

The Discounting Dilemma

Strong Selling in a Weak Economy

 Profit Drivers

 Passion Powers Performance

Raising The Bar – 6 Essential Elements for High-Performance Results

Why Champions Don’t Have Time To Procrastinate

Top 5 Blunders of Tire Dealers

6 Vital Factors for Successful Sales Staff Training

Sales Lessons from SEMA

How To Fail

A Winning Workplace

Get to Highly Effective

Leveraging SWOT Analysis

World-Class Service Organizations Require World-Class Employees 

Rise of the Machines

Jack Welch Winning Lessons

Sell Value or Pay The Price

The Real Case for Consistency

Finding The Formula

Avoid Customer Disservice

Enthusiasts Drive Your Business