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Be The Best With Pinnacle Performance Training!

Welcome to Pinnacle Performance Training!

Pinnacle Performance is High-Performance Sales, Customer Experience, Workplace Culture and Leadership training and professional development services for North America’s best tire/auto service businesses as provided by Steve Ferrante.

What’s holding your sales and service team back from producing greater sales and profitability for your tire/auto service business?

If you’ve looked out and about lately, then you are certainly aware that you’re not alone in your market; other independent shops, national tire and auto service chains,  Big Box retailers, online tire companies and new vehicle dealerships. Oh My!

With so much competition in today’s challenging tire and auto service market, savvy business owners recognize they need to make every customer interaction count. Unfortunately, most tire/auto service sales and service personnel lack top-notch customer relations and selling skills.

Consequently, they provide inferior quality customer experiences that prevent customer loyalty and provoke lost sales opportunities that cost the businesses they represent substantial revenue and profits.

Worst, all the customers/sales that your business lose do not magically disappear… they go directly to one of your many competitors!

Read Steve’s Article > How To Fail

“We’ve done a lot to improve our sales and customer service performance over the years but the # 1 thing we have done is working with Steve Ferrante and his Pinnacle Performance Training program.”
​Julie Boncarosky Holmes


Pinnacle Performance Training is specifically designed to address and solve the performance issues facing tire/auto service business owners and managers, such as:

How do we develop World Class Sales and Customer Service People?

How do we create a self-sustaining customer service culture that drives effective behaviors aligned with our business objectives?

How do we produce an effective, pro-active sales effort instead of our reactive sales organization?

How do we establish and execute an extraordinary customer experiences to create Raving Fans for our business?

How do we stop ‘winging it’ on the phone and effectively manage sales calls to increase customer engagement and sales?

Read Steve’s > Are Your Salespeople ‘Winging It’ On The Phone?

How do we create a “Winning Team” corporate culture and boost employee morale, motivation and productivity?

How do we develop effective managers to lead and drive our sales and customer service effort?

How can we Discount Less and Increase Profitable Sales?

How do we rise above the competition and go from Good to Great?

Read Steve’s > 6 Vital Factors for Successful Sales Staff Training

SPOILER ALERT! Pinnacle Performance Training Effectively Addresses Them All!

 See More of Steve’s ‘Selling Smart’ Column Articles

Actual Pinnacle Performer 

Whether you’re a 20+ location, market-leading tire/auto service company or a smaller independent that is committed to being the best you can be, this proven training program can help your business reach new heights of sales, workplace culture and customer experience performance!

The First Step > About Pinnacle Performance Training

With Pinnacle Performance Training, Steve Ferrante provides your business an exclusive relationship to dominate your market! Details @ Beyond Day 1

“Without a doubt, working with Steve and his Pinnacle Performance Training is THE BEST DECISION we made to improve our sales and customer service. The principles he teaches are not gimmicks, nor are they ‘flavor of the month.’  A master facilitator, Steve’s training helped us to institutionalize world class customer service best practices into the very culture of our company.  I only wish we had decided to work with Steve much sooner.”

Brian Christiansen,Tate Boys Tire & Service