Be The Best With Pinnacle Performance Training!
Welcome to Pinnacle Performance Training!
What’s holding your sales and service team back from producing greater sales and profitability for your tire/auto service business?
If you’ve looked out and about lately, then you are certainly aware that you’re not alone in your market; other independent shops, national tire and auto service chains, Big Box retailers, online tire companies and new vehicle dealerships. Oh My!
With so much competition in today’s challenging tire and auto service market, savvy business owners recognize they need to make every customer interaction count. Unfortunately, most tire/auto service sales and service personnel lack top-notch customer relations and selling skills.
Consequently, they provide inferior quality customer experiences that prevent customer loyalty and provoke lost sales opportunities that cost the businesses they represent substantial revenue and profits.
Worst, all the customers/sales that your business lose do not magically disappear… they go directly to one of your many competitors!
Read Steve’s Article > How To Fail
Why Pinnacle Performance Training is the Best for Your Sales/Service Team
Steve Ferrante’s Pinnacle Performance Training is widely regarded as the gold standard for sales, workplace culture, and customer experience training in the tire and auto service industry. Here are 7 key reasons why North America’s Top Shops choose Pinnacle:
1. Industry-Specific Expertise
Pinnacle is tailored specifically to the tire and auto service industry, addressing its unique challenges and opportunities. This industry focus ensures the program is directly relevant, practical, and immediately actionable for your team.
2. Customer-Centric Philosophy
The Pinnacle program emphasizes delivering exceptional customer experiences, which is crucial in the tire/auto service industry where trust and repeat business are critical. By teaching participants how to build trust, communicate effectively, and exceed customer expectations, the training helps businesses differentiate themselves in an ultra-competitive market.
3. Proven Sales Strategies
Steve fuses customer service excellence with value-driven sales training—teaching your team to sell on value, not price. The result?
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Higher sales
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Increased profitability
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Elevated customer satisfaction
4. Engaging & Motivational Delivery
A dynamic professional speaker, Steve’s motivational and entertaining teaching style keeps participants engaged. He simplifies complex concepts and makes learning enjoyable, ensuring maximum impact and retention.
5. Practical Tools & Techniques
Participants receive actionable tools they can implement immediately, including:
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Effective communication strategies
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Managing objections
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Sales closing skills
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Customer journey enhancements
6. Ongoing Support & Development
Pinnacle Performance Training isn’t a one-time event—it’s a total performance solution. The program blends:
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Bi-annual onsite training
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Ongoing online training
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Sales call evaluations
This ensures successful behavioral improvement and lasting growth in sales, service quality, and corporate culture.
7. Respected Reputation
With 15+ years of specialization in the tire/auto service industry, and dozens of market-leading clients across North America, Steve is one of the most trusted voices in the industry. His expertise and proven track record make Pinnacle the #1 choice for tire and auto service businesses committed to excellence.
“We’ve done a lot to improve our sales and customer service performance over the years but the # 1 thing we have done is working with Steve Ferrante and his Pinnacle Performance Training program.”
Read Steve’s > 6 Vital Factors for Successful Sales Staff Training
SPOILER ALERT! Pinnacle Performance Training Effectively Addresses Them All!
Steve’s Current Shop Owner Article
8 Practices to Build a Winning Team Culture
Whether you’re a 20+ location, market-leading tire/auto service company or a smaller independent that is committed to being the best you can be, this proven training program can help your business reach new heights of sales, workplace culture and customer experience performance!
The First Step > About Pinnacle Performance Training
With Pinnacle Performance Training, Steve Ferrante provides your business an exclusive relationship to dominate your market! Details @ Beyond Day 1
Important Disclaimer > Top 3 Reasons Pinnacle Performance Training Is Not For You
“Without a doubt, working with Steve and his Pinnacle Performance Training is THE BEST DECISION we made to improve our sales and customer service. The principles he teaches are not gimmicks, nor are they ‘flavor of the month.’ A master facilitator, Steve’s training helped us to institutionalize world class customer service best practices into the very culture of our company. I only wish we had decided to work with Steve much sooner.”
Brian Christiansen,Tate Boys Tire & Service
